Diploma in
Marketing

The Diploma in Marketing equips students with essential knowledge and practical skills to create, implement, and manage marketing strategies effectively in today's competitive business environment.

Duration

6 Months

Study Mode

Part-time, Full-time

Delivery

Online / Classroom

Programme Overview

Comprehensive introduction to Marketing

The Diploma in Marketing prepares students to develop, implement, and evaluate marketing strategies, enabling them to respond to dynamic market trends. Students will gain practical knowledge in digital marketing, brand management, consumer behavior, and market research. This program is suitable for both full-time and part-time learners.

Programme Details

Duration

6 Months

Study Mode

Part-time, Full-time

Level

Diploma

Programme Structure

What You'll Learn

Understand marketing fundamentals and principles.
Learn to analyze consumer behavior and market trends.
Develop skills in digital marketing and social media strategies.
Understand brand management and marketing communications.
Learn market research techniques and data interpretation.
Develop marketing plans and campaign strategies.
Gain practical knowledge in advertising and promotion.

Specialized Modules

Principles of Marketing
Consumer Behavior
Digital Marketing Strategies
Brand Management
Market Research and Analytics
Marketing Communications
Advertising and Promotion
Sales Management
Capstone Project: Marketing Plan Development

Entry Requirements

Academic prerequisites and admission criteria

1. GCE A/L with two passes (Any Stream) in one sitting

2. BTEC Level 3 in a relevant subject

3. NVQ Level 4 in a relevant subject

4. Minimum 2 years of relevant work experience

5. GCE A/L with one S pass (with interview)